Recession Fails to Stop Increasing Number of Pupils Choosing Britannia

Many driving schools have been affected by the recession this year, with many having to lay off staff and cut costs wherever possible in order to survive. For many driving schools, without the increase in demand they cannot support their pricing strategy and for many they are losing a lot of money. However, there is speculation that some companies are using the market conditions as an excuse for their losses this year, when in reality many companies are serial loss makers.

In Britannia’s case the good business model, careful planning, great website, innovative advertising, genuine customer care, brilliant teaching skills and great pass rate ensures that we continue making money and attract thousands of new pupils each year and have done so for the last 17 years, with this year seeing an increase of 9.8%.

Natasha Simper of Britannia Driving School said: “Figures released by the DSA show a precipitous 7.6 per cent year on year decrease in pupil numbers. At the same time the number of ADI’s has ballooned by a staggering 2.6 per cent. Britannia Driving School has bucked the trend with a year on year increase in the number of clients over a span of 17 years, with 2009 seeing an astonishing 9.8% increase to date.”   

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