Over the past 3 years more than 170 people have either been killed or seriously injured in drink driving related accidents in North Yorkshire alone. In a bid to prevent drivers from getting behind the wheel over the Christmas period, police will be using new Bluetooth technology to get across road safety campaigns.
Animated media messages will be sent to Bluetooth enabled handsets by police cars equipped with the new technology. Targeting parties, clubs and pubs these messages will be sent in order to put across the point that anybody thought to be leaving these places will be breathalysed.
Chris Anderson (York & Northyorkshire partnership chairman) stated, “We will emphasise that having just one drink and then driving can lead to injury and death, and to heavy financial penalties and driving bans.”