February 19, 2009

High-Tech Gadgets Still Top for Most Motorist

Night Vision and adaptive cruise control are the two pieces of technology that Britain’s drivers would most like to see on their next car.
In the poll, conducted by website MSN Cars of nearly 30,000 people, users were asked: “If you could only have one, which new gadget would you like to see in your next car?”
In total, 27, 506 people participated in the poll. The full results were as follows:
1. Night vision – 20%
2. Adaptive cruise control – 20%
3. Self – parking – 13%
4. Voice control – 13%
5. Internet feed – 12%
6. Slow speed auto braking – 10%
7. Active high beam – 8%
8. Lane keeping assistance – 4%
Content Manager for MSN cars, Tom Evans, said: “it’s a challenge for car makers to incorporate more and more high technology into their cars while at the same time keeping buying costs down in fiercely competitive markets, especially in the current environment. Our poll involving a very large sample gives clear indications of the technology the bulk of potential buyers want to see in their next car. It may also indicate that car manufacturers have a challenge in educating the public in terms of the benefits that some of these new technologies can offer in terms of convenience and safety.”

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