Road deaths due to drink driving have reached a record low, according to figures released by the Department for Transport, as a shocking new commercial is launched to coincide with the Think! road safety campaign’s 50th anniversary.
Official government figures show the numbers deaths caused by drink driving in the UK fell from 1,640 in 1967 to 230 in 2012.
The safe driving campaign group THINK! released a sobering ‘celebration’ advert to commemorate the 50 year campaign, with the slogan: ‘that’s still 230 too many’.
The advert features scenes of a horrific car accident, with the Kool & the Gang’s 1980 hit ‘Celebration’ providing a chilling soundtrack.
A recent survey commissioned by the Department for transport found that attitudes to drink driving had changed remarkably over the past 50 years, with 91% claiming they thought drink driving was unacceptable. A further 92% said they would be ashamed to be caught drink driving – a stark contrast with data from 1979, which found over half of male drivers admitted to driving while inebriated on a weekly basis.