January 28, 2013

FORD PUT PARENTS IN CONTROL OF THEIR YOUNGSTERS DRIVING

The new Ford Fiesta now comes with parental child lock features such as limiting the top speed they drive at.

The technology comes with what’s known as MyKey, this allows parents to place restrictions on young drivers though their car key.

Chris Burgess, a psychology lecturer at Exeter University said: “Young drivers may want to drive safely, but are perhaps less inclined to do so because they feel pressure from their friends or other drivers. MyKey can remove the influence of personal control on the vehicle’s top speed and maximum volume.”

MyKey will allow young people the freedom to drive but allow the parents peace of mind that they are minimising risks attributed to accidents.

Some of the key features will include:

Limiting the top speed

Reducing maximum audio volume

Until seatbelts are fastened the radio will be disabled

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